Ruby Social Co.
a creative studio for clever brands · communications. content. event design.

The Ruby Journal

musings, insights, snippets & the like

Posts in EVENTS
#clientlove: Big news from The Atelier!
Snapshot from the inaugural event – 2018 in Niagara-on-the-Lake

Snapshot from the inaugural event – 2018 in Niagara-on-the-Lake

This year’s keynote speakers: Jessica Mulroney and Jillian Harris

Yes, you read that correctly! On June 18th, Jessica Mulroney and Jillian Harris (two women who need no introduction) will take the stage at The Atelier conference at Evergreen Brickworks. In fact, we are excited to announce today the official onsale dates for this year’s event. Tickets will be available for presale on March 26th, while public tickets will be available on March 27th.

The business conference, reimagined.

Back for its second year, the energetic one-day conference will bring together the best in the business, with industry leaders sharing their inspiring stories, valuable advice, and tangible strategies. This year will see close to 700 incredible women in attendance at our new venue: Evergreen Brickworks —a stylish labyrinth of vibrant and lush space far-away from the typical boardroom experience.

In addition to two keynote presentations, the day will be filled with thoughtful conversations amongst an all-star line-up of panelists. The conference thoughtfully curated with the guest experience in mind—from a coffee bar and a beauty boutique to a “pop-up” vineyard happy hour, headshot studio, and so much more.

Panelists include*: influencer Sarah Nicole Landry AKA @thebirdspapaya, entrepreneur and author Sandra Grahame, motivational speaker Raia “Coach” Carey, luxury events planner Melissa Andre, and Shay Merritt, Mindy Crawford, and Tyler Evans of Team Jilly. *A number of additional panelists will be announced in the coming weeks.

the atelier 2019 - keynote speakers - jessica mulroney - jillian harris - ruby social co.

Due to an overwhelmingly positive response from last year’s event, where tickets sold out in less than a week, The Atelier has added a special opportunity for early access to tickets.

Early Access Tickets: Monday, March 26th at 10 a.m. - subscribers to The Atelier’s newsletter will receive early access via email. Sign up at
Public Onsale: Tuesday, March 27th @ 10 a.m.  - tickets available via

Two tiers of tickets will be available:

General Admission - $349.00 (plus taxes + fees)

  • Your pass to personal and professional development, including a full day of programming; including Jillian Harris, Jessica Mulroney, and our roster of incredible speakers

  • Gourmet, chef-led food and beverage experiences throughout the day including seasonally inspired and energizing breakfast, lunch, and an abundance of snacks and refreshments throughout the day

  • A happy hour to write home about: Bringing the Vineyard to Toronto, exclusively provided by our Niagara favourites Ravine Vineyard and Dillon’s Small Batch Distillery

  • Beauty Bar experience + professional headshot studio to elevate your portfolio

  • Curated pop-up market, so you can shop while you sip on a freshly brewed coffee (or glass of VQA wine)

  • A welcome kit with all of the day’s essentials, including custom journal

  • The Best.Swag.Bag.Ever stocked with beauty, wellness, and professional development gear (valued at over $200)

VIP Ticket (Limited Quantity) - $499.00 (plus taxes + fees)
For the #bosslady looking to enhance their conference experience. Includes all of the above, plus:

  • Exclusive Meet & Greet with Jillian Harris and Team Jilly following the close of the conference. This special experience includes signature cocktails, premium wine, and a selection of hors d’oeuvres.

  • Exclusive check-in area upon arrival

  • Reserved, premium seating within in the programming space

  • Dedicated VIP Green Room – this unique space for VIP ticket-holders to utilize for the duration of the day offering an enhanced beauty and food & beverage experience

  • Next-level Best.Swag.Bag.Ever (valued at over $350)


The vision for The Atelier arose from an unintentional brainstorming session in 2017 between two friends, Angela Osborne and Taryn Herritt. As entrepreneurial career women, they recognized the importance of personal development – both in business and in life. Realizing there weren’t any premium events encompassing all of the main touch-points – something that was experiential, content heavy, and energetic. And something very important was missing: inspiration.  Leveraging their backgrounds in event planning, marketing, and business operations, they founded the community The Atelier Collective. The sold-out inaugural conference brought together 300 business and career women to Niagara-on-the-Lake in 2018.

We hope to see you this June 18th! This is an event you won’t want to miss.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Ruby Social Co. at MagNet: How to build your brand on Instagram
magnet conference 2017

Big news! We'll be speaking at this year's MagNet Conference

Cue the confetti: Ruby Social Co. has been invited to the speaker line-up at MagNet 2017, Canada's magazine conference. I'm honoured to present along industry heavy-weights like Jane Francisco, Editor-in-Chief of Good Housekeeping and Noreen FlanaganEditor-in-Chief of FASHION. Pinch me. What a thrill!

I'll be giving a one hour talk on How to Build Your Brand on Instagram, offering my insight and tips & tricks for how to stand out in the feed—a topic I'm particularly excited about. The advice you've been given over the last couple of years likely doesn't stand up in today's world of changing algorithms and the rise of quality content. While it's becoming harder to get noticed, I have a few tricks up my sleeve for helping to break that barrier and establish your voice. There will also be a Q&A at the end of my talk, so be sure to bring your questions. 

Mark your Moleskine: the conference takes place from April 25-28 in downtown Toronto. More details about my seminar can be found here.

Tuesday April 25 to Friday April 28, 2017

The Courtyard Toronto Downtown
475 Yonge St, Toronto ON

See Pricing

I hope to see you there!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director