Ruby Social Co.
a creative studio for clever brands · communications. content. event design.

The Ruby Journal

musings, insights, snippets & the like

Posts tagged interior design
Freshly squeezed: Make Lemonade opens its doors

Introducing Make Lemonade, a new design forward co-workspace* for women

*An environment to dream, create, and get. sh*t. done.

My-oh-my! We have been working behind-the-scenes (PR strategy, Instagram planning, content shooting, event planning) with founder Rachel Kelly on this game-changing workspace model for several months now, and the day is finally here: Make Lemonade is now open.

Less about fruit. More about makin' magic.

Welcome to Make Lemonade, where the coffee is strong, the lighting is bright, and phone calls can be made without worrying who might be making a racket beside you. Located in Toronto's downtown core, the 3,000sq. ft. space - adorned with murals, palm print wallpaper, and colourful accents - offers up a serious dose of inspiration for freelancers, creatives, and entrepreneurs. Designed by Toronto firm MMNT Design, the space features several thoughtful working spaces from hot desks and phone booths to a private boardroom and an indoor patio.

Photography: Cameron Bartlett, Ruby Social Co.

I created Make Lemonade because as a freelancer, the struggle of not having a home-base was real.
I was tired of hopping from coffee shop to coffee shop with dodgy wifi and limited seating. My mission was to create an office space that lived inside my imagination.
— Founder, Rachel Kelly

A WORKSPACE FOR WOMEN

Step into a community of women-identified people working hard to turn their goals into reality. The saying goes, "empowered women empower women." Nonetheless, Make Lemonade is thrilled to have your man-identified colleague pop in for meetings and events.

INCLUSIVITY

Make Lemonade is committed to treating all people with respect, dignity and fairness. We welcome people of all backgrounds, are LGBTQ+ friendly, and encourage everyone to be themselves. This is not a space where sexist, racist, xenophobic, homophobic, transphobic, ableist, classist or otherwise discriminatory language is welcome. In other words: no bad vibes.

JOIN THE COMMUNITY

Born from the idea that creating your destiny can’t be store bought, Make Lemonade is on a mission to create a thriving community of driven women in all fields of business. Members will have access to a calendar of weekly events ranging from speaker series to cocktail hour, as well as a range of services. Click here to view membership levels and pricing.

Where to find Make Lemonade:

  1. In person at 326 Adelaide St. W., 6th Floor Penthouse, Toronto, ON
  2. On instagram via @makelemonadeco
  3. Online via the website makelemonade.ca

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Coming in hot: Pepper B.'s 2017 Collection

Meet Pepper B.

Pepper B. is a happy and chic home goodies collection designed to help you create a space you love to live in. Created by Toronto-based textile designer Danni Simmen, each collection is conceptualized and created locally by hand (always by hand). 

Pepper B - Danielle Simmen - Designer headshot -1.jpg

 

 

I believe a pop of pattern can make any space feel more special and complete.

 

Danni Simmen

The 2017 Collection

Fresh, timeless, and feminine, the 2017 collection was inspired by traditional block printing. Danni added her signature splash of style to modernize the print with a sophisticated palette of blush, cherry, azure, vintage indigo, and taupe. The colourways come to life through two new patterns: Bloom (a floral twist on a contemporary teardrop pattern) and Misfit Stripe (a playful and geometric update on the classic stripe).

The new collection is now available via Pepper B. online shop (shipping available globally), as well as at selection of high end decor and lifestyle shops; please click here for a complete stockist listing.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

#clientlove: Happy launch day, ALWAYS x ALWAYS

All palm everything.

ALWAYS x ALWAYS is a lifestyle brand created with love in Toronto by interior designer Lisa Ho. Inspired by beauty found in the simplicity of nature, each and every piece begins with Lisa's personal pursuit of a life lived vibrantly and full of possibility. 

The debut Palm Leaf Collection features seven hero products with: eco-friendly Yoga Mat (ideal for all types of yoga), Pillow (perfect for lazy Sundays at home), Mousepad (for those creative types), iPhone Case (do embrace silent mode), Correspondence Set to help you leave your mark, the Journal (for the dreamers and shot callers) and the Baby Bib for the growing but not overgrown. Wallpaper and Wall Decals are also available.

Whether you’re planning out your next adventure, mastering a new pose, reconnecting with an old friend, or indulging in a little good old fashioned rest and relaxation (go right ahead, you deserve it), ALWAYS x ALWAYS strives to bring beauty to practicality, curiosity to daily life so you can focus on the things and people you love.

We're so proud to launch this beautiful brand into the world through PR, social media strategy & content, and clever copywriting. 

Available now at ALWAYSxALWAYS.com and select retailers

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director