Ruby Social Co.
a creative studio for clever brands · communications. content. event design.

The Ruby Journal

musings, insights, snippets & the like

Posts tagged home decor
Welcome home, Rainsford Company

Photography: Lauren Miller

Introducing a new ecommerce destination for home goods & decor 

It's a very exciting day at the studio: Rainsford Company is officially live and open for business. We've been working behind-the-scenes (brand strategy, social media + blog strategy, copywriting, and PR/media outreach) with the dream team since last fall so it is beyond surreal to be here today, on launch today.

Design a life you love, and a home that feels a little more like you.

Guided by a colourful perspective and a neo-traditional design aesthetic, Rainsford Company assembles an ever evolving offering of home decor and lifestyle items from favourite designers and brands in Canada and all around the world. Each piece has been carefully selected. In fact, each item must pass the RC test – “would I put this in my home?” Only then, when the answer is 100 per cent  yes, will you see it part of the Rainsford Company collection.


When I was decorating our first home, I found myself completely dejected by the high shipping, duty rates, and availability of meaningful wares in the Canadian marketplace. It was this frustration for lack of options, combined with a gust of moxie from within, that Rainsford Company was born.

                          Andrea Doxey, Founder & Creative Director

The collection

The ever-evolving collection includes everything needed to make a house a home: art & wall decor, objects and accents, mirrors, pillows, throws, towels, rugs, lighting, as well as small furniture. And, comprehensive shipping options (hooray!) allows for seamless delivery across Canada and the U.S. 

Happy decorating!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director



Coming in hot: Pepper B.'s 2017 Collection

Meet Pepper B.

Pepper B. is a happy and chic home goodies collection designed to help you create a space you love to live in. Created by Toronto-based textile designer Danni Simmen, each collection is conceptualized and created locally by hand (always by hand). 

Pepper B - Danielle Simmen - Designer headshot -1.jpg



I believe a pop of pattern can make any space feel more special and complete.


Danni Simmen

The 2017 Collection

Fresh, timeless, and feminine, the 2017 collection was inspired by traditional block printing. Danni added her signature splash of style to modernize the print with a sophisticated palette of blush, cherry, azure, vintage indigo, and taupe. The colourways come to life through two new patterns: Bloom (a floral twist on a contemporary teardrop pattern) and Misfit Stripe (a playful and geometric update on the classic stripe).

The new collection is now available via Pepper B. online shop (shipping available globally), as well as at selection of high end decor and lifestyle shops; please click here for a complete stockist listing.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director