Ruby Social Co.
a creative studio for clever brands · communications. content. event design.

The Ruby Journal

musings, insights, snippets & the like

Posts tagged debrah menashy
Introducing: Loft Cycle Club
loft cycle club - toronto danforth

Photography: Cameron Bartlett, Ruby Social Co.

A refreshing way to workout and live well.

It is with great pleasure that we introduce you to Loft Cycle Club, a decidedly different fitness experience, now open on the Toronto Danforth. Combining SPIN and SCULPT and united in a fervour for self-care, and great music, Loft Cycle Club set out to reimagine the group workout experience. We’ve been working behind the scenes with the two founders (one of whom is my very best friend in life – how cool is that? Major proud moment!) on all things PR, copywriting, and social for over a year, and are beyond proud to see this incredible concept come into fruition.

Loft invites you to sign-up for SPIN or SCULPT class, attend a wellness workshop, peruse the lifestyle boutique, and nourish yourself with a smoothie at the Loft Café.

While sweat is the name of the game, this isn’t just a fitness studio – it’s a community.

The Workout
Loft’s unique SPIN + SCULPT programming is designed to invigorate and energize through a full-body workout using a combination of cardio and strength-training exercises.

SPIN
Riding to the beat of the music, each SPIN class includes a muscle-activating warm up, upper body sequence, and emphasis on core strength. Form and alignment on the bike are reinforced throughout – each movement has purpose.
Feature classes: Loft 50 SPIN. Loft 35 EXPRESS SPIN. Loft 60 EXTENDED SPIN.

SCULPT
Recognizing the importance of variety in your fitness routine, Loft’s  50-minute SCULPT classes blend together the best from strength conditioning, circuit training, and pilates practices. These classes were developed to complement Loft’s SPIN program, delivering a well-rounded workout regime.
Feature classes: Build. Burn. Balance.

PRENATAL + MOM & BABE
Loft also welcomes soon-to-be moms and new moms with specialized pre-and post-natal programming.

loft cycle club - debrah menashy - samantha coelho

“Healthy living isn't just about cramming another robotic workout between everything else you've got going on. At Loft, it's about finding more within you – more energy, more strength, more peace, more joy. We’ve really wanted to create a space where everyone is welcome to build on their own fitness level.”

Samantha Coelho, co-founder, Loft Cycle Club

ride with joy - loft cycle club
loft cycle club - spin studio - loft cafe - toronto danforth

The Space
Designed by X Design Inc., the 4,000 sq. ft. space features two studios: a 41 bike SPIN studio and an 18 person SCULPT room. Contemporary and light-filled, Loft Cycle Club features high ceilings, greenery, and warm wood accents – a fresh take on the typical stark, cold fitness environment one expects.

Also onsite: sit down at the Loft Café for drip coffee, smoothies, and healthy bites (all available for pre-order through the website) and shop an ever-evolving curated selection of essential oils, jewelry, and Loft branded gear at the lifestyle shop.

Loft Cycle Club is now open at 452 Danforth Avenue, Toronto.
Visit Loft Cycle Club + book classes online: LoftCycleClub.com
Follow Loft Cycle Club on Instagram: @loftcycleclub

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director