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ALWAYS x ALWAYS earns a 2017 SELF Magazine Healthy Living Award

BIG, BIG news!

We have some major news: our client ALWAYS x ALWAYS has not only captured the attention of SELF Magazine, but also earned a coveted spot on their 2017 Healthy Living Awards list with their much loved palm leaf yoga mat


Considering it was only five months ago we launched this beautiful brand into the world, this feels like a major moment. The yoga mat has been covered by many of our favourite top tier publications (locally, across Canada as well as throughout the U.S.), but to be chosen and tested and compared against literally hundreds of other products is its own kind of nod.

The judging process

At SELF, we believe that the gear and apparel we choose to sweat it out in should work as hard as we do. But with so many choices out there, we know it can be tough to figure out which products are actually worth the money (not to mention cute enough to have all your friends asking where you got them).
That’s why, for this year’s Healthy Living Awards, SELF editors tested over 450 products to bring you the top 100 items that will help you stay healthy and active every day. To nail down our criteria, we consulted 22 athletes, trainers, and gear pros across a variety of disciplines to find out what they look for in fitness gear (think quality, durability, comfort, and style). Once we knew what criteria the pros rely on, we tested every single product to bring you the best.
The awards are divided into 17 categories, and we’ve included everything you need to be your healthiest, fittest self, whether you’re looking for a sports bra that keeps everything in place, leggings that pass the “squat test” (meaning they don’t become see-through), or headphones that won’t fall out when you run.
And because healthy living requires much more than great gear, we’ve also included awards for the best trainers, classes, and organizations that we feel are doing an amazing job at keeping people inspired to live their best lives. 

The advisory panel


“I leave it out in my living area as a decorative piece, which is a nice reminder to get me on the mat,” one tester said. The microfiber top helps with grip and absorbs sweat, so you won’t slide out of your poses. Another selling point?

The handy strap is clutch.”

SELF Magazine

Click here to read more about ALWAYS x ALWAYS and this year's winners. Congratulations, team! We are so proud to work with you.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

#clientlove: Happy launch day, ALWAYS x ALWAYS

All palm everything.

ALWAYS x ALWAYS is a lifestyle brand created with love in Toronto by interior designer Lisa Ho. Inspired by beauty found in the simplicity of nature, each and every piece begins with Lisa's personal pursuit of a life lived vibrantly and full of possibility. 

The debut Palm Leaf Collection features seven hero products with: eco-friendly Yoga Mat (ideal for all types of yoga), Pillow (perfect for lazy Sundays at home), Mousepad (for those creative types), iPhone Case (do embrace silent mode), Correspondence Set to help you leave your mark, the Journal (for the dreamers and shot callers) and the Baby Bib for the growing but not overgrown. Wallpaper and Wall Decals are also available.

Whether you’re planning out your next adventure, mastering a new pose, reconnecting with an old friend, or indulging in a little good old fashioned rest and relaxation (go right ahead, you deserve it), ALWAYS x ALWAYS strives to bring beauty to practicality, curiosity to daily life so you can focus on the things and people you love.

We're so proud to launch this beautiful brand into the world through PR, social media strategy & content, and clever copywriting. 

Available now at and select retailers

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director