Ruby Social Co.
a creative studio for clever brands · communications. content. event design.

The Ruby Journal

musings, insights, snippets & the like

Fusion™ Mineral Paint x Lisa Marie Holmes
lisa marie holmes - jennylyn pringle - fusion mineral paint

Introducing: The Lisa Marie Holmes Collection

The day is finally here! We’ve been teasing about a new collaboration and the time has finally come to let the cat out of the bag! Fusion™ Mineral Paint’s newest collection blends together all of our favourite things: colour, wellness, and beautiful design.

Bring wellness home with the new botanically inspired range

Created by Fusion™ Mineral Paint in collaboration with design enthusiast and television personality, Lisa Marie Holmes, RH, the new palette features five zen-inducing hues ranging from Goddess Ashwagandha, a root inspired neutral, to Twilight Geranium, a rich, warm botanical shade. Inspired by the ritual of tea time and the beauty of natural herbs, each shade radiates serenity and relaxation.

jennylyn pringle - lisa marie holmes - fusion mineral paint
As friends and entrepreneurs, Lisa Marie and I thought it would be really fun and meaningful to bring together our shared passions: design, DIY, and the idea of a healthy home. We came up with the idea one afternoon over tea, a ritual we both adore. The collection really highlights Lisa Marie’s expertise in herbal medicine and my love of colour.
— Jennylyn Pringle, Founder and Creator, Fusion™

The Collection

Goddess Ashwagandha
A grounding neutral, this shade was inspired by the nourishing root of the ashwagandha herb and its full spectrum of ancient healing qualities. Equal parts light, warm, and airy, this particular shade is rooted in minimalism.

Divine Lavender
Inspired by lavender’s sensual place in nature, anchored by its rare purple hue. Delicate and feminine, uplifting and calm, this muted shade brings a unique balance of versatility and vibrancy.

Sacred Sage
Soften a room with a whisper of tranquil sacred sage. Defined by its grayish undertones and homage to its aromatic character, this nearly-neutral shade will set the mood in any space.

Twilight Geranium
Saturated and mindful, this shade was inspired by the long stem blooms of the geranium herb at night under twilight. Create a strong statement with this rich, moody shade.

Enchanted Echinacea
Created to mimic the heart of the echinacea flower, this rustic rose hue is bursting with warmth and vibrance. Ideal for those who are looking for an elemental, nature-inspired colour.

Muted and soft, the collection reflects a shared vision for a healthy home. Lisa Marie and Jennylyn invite you to practice mindfulness with a paint brush in one hand and a cup of tea in the other and unwind over your next DIY project.

Founded and based in Toronto, Canada, Fusion™ is available globally at specialty shops in over 20 countries. Click here for full availability.

Happy painting!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

#clientlove: Big news from The Atelier!
Snapshot from the inaugural event – 2018 in Niagara-on-the-Lake

Snapshot from the inaugural event – 2018 in Niagara-on-the-Lake

This year’s keynote speakers: Jessica Mulroney and Jillian Harris

Yes, you read that correctly! On June 18th, Jessica Mulroney and Jillian Harris (two women who need no introduction) will take the stage at The Atelier conference at Evergreen Brickworks. In fact, we are excited to announce today the official onsale dates for this year’s event. Tickets will be available for presale on March 26th, while public tickets will be available on March 27th.

The business conference, reimagined.

Back for its second year, the energetic one-day conference will bring together the best in the business, with industry leaders sharing their inspiring stories, valuable advice, and tangible strategies. This year will see close to 700 incredible women in attendance at our new venue: Evergreen Brickworks —a stylish labyrinth of vibrant and lush space far-away from the typical boardroom experience.

In addition to two keynote presentations, the day will be filled with thoughtful conversations amongst an all-star line-up of panelists. The conference thoughtfully curated with the guest experience in mind—from a coffee bar and a beauty boutique to a “pop-up” vineyard happy hour, headshot studio, and so much more.

Panelists include*: influencer Sarah Nicole Landry AKA @thebirdspapaya, entrepreneur and author Sandra Grahame, motivational speaker Raia “Coach” Carey, luxury events planner Melissa Andre, and Shay Merritt, Mindy Crawford, and Tyler Evans of Team Jilly. *A number of additional panelists will be announced in the coming weeks.

the atelier 2019 - keynote speakers - jessica mulroney - jillian harris - ruby social co.

Due to an overwhelmingly positive response from last year’s event, where tickets sold out in less than a week, The Atelier has added a special opportunity for early access to tickets.

Early Access Tickets: Monday, March 26th at 10 a.m. - subscribers to The Atelier’s newsletter will receive early access via email. Sign up at
Public Onsale: Tuesday, March 27th @ 10 a.m.  - tickets available via

Two tiers of tickets will be available:

General Admission - $349.00 (plus taxes + fees)

  • Your pass to personal and professional development, including a full day of programming; including Jillian Harris, Jessica Mulroney, and our roster of incredible speakers

  • Gourmet, chef-led food and beverage experiences throughout the day including seasonally inspired and energizing breakfast, lunch, and an abundance of snacks and refreshments throughout the day

  • A happy hour to write home about: Bringing the Vineyard to Toronto, exclusively provided by our Niagara favourites Ravine Vineyard and Dillon’s Small Batch Distillery

  • Beauty Bar experience + professional headshot studio to elevate your portfolio

  • Curated pop-up market, so you can shop while you sip on a freshly brewed coffee (or glass of VQA wine)

  • A welcome kit with all of the day’s essentials, including custom journal

  • The Best.Swag.Bag.Ever stocked with beauty, wellness, and professional development gear (valued at over $200)

VIP Ticket (Limited Quantity) - $499.00 (plus taxes + fees)
For the #bosslady looking to enhance their conference experience. Includes all of the above, plus:

  • Exclusive Meet & Greet with Jillian Harris and Team Jilly following the close of the conference. This special experience includes signature cocktails, premium wine, and a selection of hors d’oeuvres.

  • Exclusive check-in area upon arrival

  • Reserved, premium seating within in the programming space

  • Dedicated VIP Green Room – this unique space for VIP ticket-holders to utilize for the duration of the day offering an enhanced beauty and food & beverage experience

  • Next-level Best.Swag.Bag.Ever (valued at over $350)


The vision for The Atelier arose from an unintentional brainstorming session in 2017 between two friends, Angela Osborne and Taryn Herritt. As entrepreneurial career women, they recognized the importance of personal development – both in business and in life. Realizing there weren’t any premium events encompassing all of the main touch-points – something that was experiential, content heavy, and energetic. And something very important was missing: inspiration.  Leveraging their backgrounds in event planning, marketing, and business operations, they founded the community The Atelier Collective. The sold-out inaugural conference brought together 300 business and career women to Niagara-on-the-Lake in 2018.

We hope to see you this June 18th! This is an event you won’t want to miss.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Introducing: Loft Cycle Club
loft cycle club - toronto danforth

Photography: Cameron Bartlett, Ruby Social Co.

A refreshing way to workout and live well.

It is with great pleasure that we introduce you to Loft Cycle Club, a decidedly different fitness experience, now open on the Toronto Danforth. Combining SPIN and SCULPT and united in a fervour for self-care, and great music, Loft Cycle Club set out to reimagine the group workout experience. We’ve been working behind the scenes with the two founders (one of whom is my very best friend in life – how cool is that? Major proud moment!) on all things PR, copywriting, and social for over a year, and are beyond proud to see this incredible concept come into fruition.

Loft invites you to sign-up for SPIN or SCULPT class, attend a wellness workshop, peruse the lifestyle boutique, and nourish yourself with a smoothie at the Loft Café.

While sweat is the name of the game, this isn’t just a fitness studio – it’s a community.

The Workout
Loft’s unique SPIN + SCULPT programming is designed to invigorate and energize through a full-body workout using a combination of cardio and strength-training exercises.

Riding to the beat of the music, each SPIN class includes a muscle-activating warm up, upper body sequence, and emphasis on core strength. Form and alignment on the bike are reinforced throughout – each movement has purpose.
Feature classes: Loft 50 SPIN. Loft 35 EXPRESS SPIN. Loft 60 EXTENDED SPIN.

Recognizing the importance of variety in your fitness routine, Loft’s  50-minute SCULPT classes blend together the best from strength conditioning, circuit training, and pilates practices. These classes were developed to complement Loft’s SPIN program, delivering a well-rounded workout regime.
Feature classes: Build. Burn. Balance.

Loft also welcomes soon-to-be moms and new moms with specialized pre-and post-natal programming.

loft cycle club - debrah menashy - samantha coelho

“Healthy living isn't just about cramming another robotic workout between everything else you've got going on. At Loft, it's about finding more within you – more energy, more strength, more peace, more joy. We’ve really wanted to create a space where everyone is welcome to build on their own fitness level.”

Samantha Coelho, co-founder, Loft Cycle Club

ride with joy - loft cycle club
loft cycle club - spin studio - loft cafe - toronto danforth

The Space
Designed by X Design Inc., the 4,000 sq. ft. space features two studios: a 41 bike SPIN studio and an 18 person SCULPT room. Contemporary and light-filled, Loft Cycle Club features high ceilings, greenery, and warm wood accents – a fresh take on the typical stark, cold fitness environment one expects.

Also onsite: sit down at the Loft Café for drip coffee, smoothies, and healthy bites (all available for pre-order through the website) and shop an ever-evolving curated selection of essential oils, jewelry, and Loft branded gear at the lifestyle shop.

Loft Cycle Club is now open at 452 Danforth Avenue, Toronto.
Visit Loft Cycle Club + book classes online:
Follow Loft Cycle Club on Instagram: @loftcycleclub

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Introducing: Lithe Lashes

Delicate. Ultra wispy. Three-dimensional.

We are so excited to introduce you to Lithe Lashes, a new brand of Everyday lashes™ we are launching today. By encouraging the use of lashes as a way to explore and enhance natural beauty, Lithe is all about a more simplified beauty regimen, reducing the list of makeup essentials, and inspiring a more minimal and conscious lifestyle.

The Lithe difference

In many lash collections, the emphasis is placed on creating perfect, consistent and symmetrical lashes, but the way natural lashes grow is quite the opposite — and that’s a beautiful thing. With natural lashes, every individual strand varies in thickness, length and direction. Some are straight, some are curled. Some are fine, and some are thick. So instead of fighting this imperfection, Lithe wanted to embrace it.

linda secondi - lithe lashes

I couldn’t find anything on the market that aligned with my values, so I built Lithe around a few core principles: the brand needed to be environmentally responsible and 100 per cent cruelty-free, our product had to be superior quality and completely unique, and the experience needed to feel custom – from product to packaging. And last but not least, I wanted to create a more inclusive brand that celebrated more than a singular notion of what’s beautiful.

Linda Secondi, Founder and Creative Director, Lithe Lashes

Conscious and Cruelty-Free. Truly.

Each lash is handcrafted using a luxe blend of high grade synthetic fibres (free from mink hairs or silk fibres) which are sewn onto a thin and durable soft cotton band. The ultimate in quality and comfort. Each pair of lashes is packaged in Lithe’s fully recyclable packaging (made from FSC certified paper) and uniquely designed round stowing trays — created to perfectly preserve both the curl of both the band and the lash hairs themselves.

The Core Collection

The Core Collection is comprised of eight styles, ranging from sleek and minimal to full volume. Each style retails for $30 CDN – click here to view the full line-up. Not sure which style will suit you best? Click here to learn more about how to select the right lashes.

The Whereabouts

Shop the full collection via, with shipping available across Canada & the US. Follow Lithe Lashes on Instagram: @lithelashes + #lithely

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Exciting news: Ashley will be speaking at the next Blush Creative
the blush creative-ruby social co

Ruby Social Co. at The Blush Creative

We’re beyond excited to announce our founder + creative director Ashley Cassidy Seale will be a keynote speaker at The Blush Creative workshop on January 19th + 20th, 2019.

Calling all aspiring or established wedding planners, stylists, and designers

The Blush Creative offers business coaching and workshops for creative entrepreneurs looking to develop their design skills and strengthen their business minds and souls. The goal of The Blush Creative is to deepen the knowledge and styling skills of individuals interested or involved in the wedding planning and styling profession as well as focusing on business development and personal well being as an entrepreneur. Whether you are a seasoned professional, just beginning, or simply curious, the door is open to you.

blush creative - ashley cassidy seale - ruby social co

Ashley will be leading a workshop focused on how to hone in on intersection of strategy and creative when it comes to crafting your online presence as a business owner. This is a service we offer our clients, so we're really excited to put together an insightful and informative session for an intimate group. Also on the bill for this event: florist extraordinaire Tellie Hunt from Hunt and Gather Floral and sought after wedding + lifestyle photographer, Scarlet O'Neill

Registration is now open! Sounds dream-y right? I hope you'll join us. Email to register. It’s going to be an intimate two days with a very limited amount of seats so be sure to save your spot. Hop to it!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Introducing: Genotique

Where nature meets nurture

In our minds, the best businesses are the ones who solve problems. Big problems. According to a recent study, the majority of Canadians (a whopping 67 per cent of us, in fact) feel rather in the dark when it comes to what to eat due to constantly changing and conflicting nutritional information. With the influence of Instagram wellness 'experts' and the rise of fad diets (it seems like there is a new 'must follow' diet every month – keto this, paleo that), we've created a food culture that's more confusing than ever. So what do we eat?  And who is solving this problem?

Enter Genotique.

We are proud to be working with Genotique, a Toronto-based health sciences startup doing seriously cool and important things. Today, we're launching their new DNA-based nutrition and fitness advice programs for individuals. Their goal? To provide clarity through a truly innovative and personalized approach – because if we can all agree on anything, it's that there is not a one-size-fits-all approach to eating (and eating well). 

Genotique starts at the molecular level to identify genetic variations influencing each individual’s response to food. Founded by a Health Scientist and a Registered Dietitian, Genotique works with a simple DNA test and analyzes the results to provide a tailored plan of action.

Sheri Maltais-Genotique.png
When people ask us the question ‘what should I eat,’ the answer is not black and white. We start with biology by using your DNA as the backbone for our nutritional guidance. We know on an intuitive level different people respond differently to the foods and beverages they consume, but Genotique takes this to the next level by using genetic data to provide concrete and actionable dietary advice.
— Sheri Maltais, Co-founder, Nutrition Director, and Registered Dietitian

The Genotique Experience.

Knowing your genotype can empower you to make better choices tailored to you about your diet and fitness.

genotique experience
From a comprehensive DNA test we analyze genetic variants affecting nutrient metabolism, taste perception and ingestive behaviours, macronutrient sensitivity, adverse food reactions, exercise performance, recovery needs and injury risk.
— Dr. Aylia Mohammadi, PhD, Co-founder and Scientific Director
Dr. Aylia Mohammadi-Genotique.png

Based on this analysis, Genotique packages the information for each individual by integrating health and diet history, goals, food psychology, biofeedback, exercise behaviour, and lifestyle – everything that formulates your nutritional identity but is ignored by a generalized approach.

Finally, Genotique makes this information actionable by providing one-on-one nutritional counselling with a myGTQ dietitian using its HIPAA compliant health coaching app or video consultation.

Genotique offers a range of programs to suit every need, from the curious individual looking for personalized guidance to the athlete looking to optimize performance and achieve fitness goals.

Knowledge is power. Knowledge is sanity, too. 

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Magazines Canada x Ruby Social Co.: Up your social (media) game
ruby social co - instagram tips

Five tips for maximizing your Instagram strategy

Our friends over at Magazines Canada asked our founder Ashley Cassidy Seale to reveal some of her best advice when it comes to creating a social strategy and growing a community – from building your presence on Instagram and tips for Instagram Stories to how to improve your Twitter game in 2018. And while the advice is geared towards publishers and media outlets, we're confident these insights translate across most industries. 

We'll be rolling out the three part series here. First up: five tips for maximizing your Instagram strategy . . .

Counting more than 500 million active users, Instagram remains the fastest growing social media platform today. With over 40 billion photos posted to date and an average of 95 million photos and videos being shared per day, the conversation has quickly moved from “should we be on Instagram?” to “how can we maximize our presence?”

Many companies tend to think of their Instagram page as a place to editorialize and humanize their brand, so as a publisher you naturally have a leg up on the fine art of storytelling. As Instagram is a visual platform first, it’s important to draw people in with both beautiful and engaging content. Balancing quality content with a well-thought-out strategic plan is the way to see growth and success. Here are five tips to help you and your team maximize your efforts:

1. Get to know your audience

Of course, what works will differ vastly from publisher to publisher so it’s important to first consider your audience. This is a word that you should never forget when you talk about your social media marketing strategy—community. In fact, it would be helpful eliminate the word “followers” or “following” entirely from your vocabulary. Sound harsh? With far too many individuals and brands being too focused on growing their following rather than building a community, users are becoming increasingly savvy and skeptical of “hidden agendas” or the feeling of being sold to.

The best place to start is to take some time to look at who is following you already. This is a very simple and often overlooked practice, but there is much insight to be gained. Take note of the following (either through stats or through actually combing through your feed): where does my community live, how old are they, what type of content do they post, how often, who are they following, what type of posts do they engage with? People share much of their lives on social media now, so we have even more information to analyze to better understand them and anticipate what will best resonate.

Next, audit your own existing content. Using Instagram for Business’ stats tool it’s easy to analyze which posts are performing well, which are creating conversation, and which are falling flat. Don’t be afraid to be critical of past content in order to improve moving forward.

2. Have a purpose

While we can all agree it’s crucial to have a presence on Instagram, it’s paramount to understand and be diligent about your “why.” Competition is healthy for business but falling into a comparison trap with your fellow publishers can be paralyzing at times. It may be tempting to feel the need to keep up with the Joneses, but you know your audience best.

The best place to start is to outline your goals. While the most obvious thing may be to grow the number of followers you have (and growth should always be part of the mix), you’ll likely want to set your sights on other metrics including: driving traffic to your hero platform, increasing engagement and driving conversation about your content, testing new content, etc. Consult with your team to establish clear benchmarks and multiple checkpoints throughout the year (quarterly is a good rule of thumb); however, it’s important to remember that Instagram is also an excellent brand-building tool and that sometimes this kind of growth is less tangible.

What content pillars does your publication focus on? Consider these and then think about which would work best on Instagram. It’s recommended that you choose three to five pillars and stick to them to as to not be too generalized.

Consider your value propositionーwhat are you offering? As with your regular content, there should always be a takeaway for the reader. Think of your content as less of a teaser to your website and more of a sidebar. What can you offer on your Instagram feed that users can’t find anywhere else? The more value you deliver, the more engaged and trusting your community will become.

3. Create a cohesive aesthetic

Unlike Twitter or Facebook, Instagram relies heavily on visuals. While storytelling is important (we’ll address this in the next step), the thing that will get you noticed faster than anything is beautiful imagery.

The best profiles on Instagram have a signature look and feel. Think about your brand positioning and what this looks like on other platforms and how this can translate to Instagram.

Consider colour palette, brand aesthetic and audience. Do this by focusing on your top nine photos at any given time, so as to not appear overtly formulaic. Explore options with colour tone (warm or cool), white space, props and backdrops, and commit to a look.

4. Leverage the caption

A good photo is great, but the magic happens when that million dollar shot is paired with a thoughtful story or insight. See the caption as an opportunity to tell a story and inspire conversation. Embrace the micro-blogging format (who says you have to stop at 140 characters? Not Instagram), but balance this by knowing when to keep it short and sweet.

Keep storytelling at the core. Do this by mixing it up: share a story, evoke emotion, aim to inspire, shed some light and lend your expertise. Of course, all content should reflect editorial values, maintain integrity and stay true to the voice of your publication.

5. Embrace the content calendar

Create a content calendar for Instagram by leveraging the editorial calendar for your hero content. Think about ways to expand on this content and add a new twist for Instagram. Planning ahead at least two to three weeks is ideal; however, leave room to be nimble and flexible to respond or address world events, pop culture stories and viral trends that fit within the context of your brand.

Stick to a posting schedule. Consistency is key with the new algorithm, so posting at a similar time at least four to five times per week will help ensure your content is being seen. Don’t be afraid to experiment with posting times to see what captures the attention of your audience best.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Welcome home, Rainsford Company

Photography: Lauren Miller

Introducing a new ecommerce destination for home goods & decor 

It's a very exciting day at the studio: Rainsford Company is officially live and open for business. We've been working behind-the-scenes (brand strategy, social media + blog strategy, copywriting, and PR/media outreach) with the dream team since last fall so it is beyond surreal to be here today, on launch today.

Design a life you love, and a home that feels a little more like you.

Guided by a colourful perspective and a neo-traditional design aesthetic, Rainsford Company assembles an ever evolving offering of home decor and lifestyle items from favourite designers and brands in Canada and all around the world. Each piece has been carefully selected. In fact, each item must pass the RC test – “would I put this in my home?” Only then, when the answer is 100 per cent  yes, will you see it part of the Rainsford Company collection.


When I was decorating our first home, I found myself completely dejected by the high shipping, duty rates, and availability of meaningful wares in the Canadian marketplace. It was this frustration for lack of options, combined with a gust of moxie from within, that Rainsford Company was born.

                          Andrea Doxey, Founder & Creative Director

The collection

The ever-evolving collection includes everything needed to make a house a home: art & wall decor, objects and accents, mirrors, pillows, throws, towels, rugs, lighting, as well as small furniture. And, comprehensive shipping options (hooray!) allows for seamless delivery across Canada and the U.S. 

Happy decorating!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director



Ashley's gift guide for The Kit

The most wonderful time of the year is finally here.

Is anyone else absolutely mad for the holiday season? It should then come as no surprise to know I was tickled pink when The Kit asked me to share my fave picks as part of their annual gift guide. Inside: fail proof presents from hygge staples to statement earrings.

So let's do this, shall we? 

GRENVILLE SOCIETY - Pineapple Corkscrew - $71 - via Black Rooster

A fanciful addition to any home bar. Did you know the pineapple is widely recognized as a symbol of hospitality? Make this your go-to hostess gift in a pinch.

INTELLIGENT CHANGE - Five Minute Journal - $29 - via Amazon

They say the way you you start your morning sets the tone for the day ahead. I purchased this gratitude journal at the beginning of last year and have worked it into my routine. It really does only take five minutes, but I find the practice to be super helpful for my peace of mind.

TATA HARPER - Resurfacing Mask - $77 - via Health Hut

We all need to take more time for self-care, don’t you think? As far as I’m concerned, anything Tata Harper puts out is gold in my books and this exfoliating mask is no exception. It’s completely natural, smells lovely, and really does work hard to buff the skin.

GOOP Fragrance - Scented Candle in ‘Edition 01 – Winter’ - $72

Gifting a luxe candle is a bit of a no brainer, but I prefer to go the non-toxic route with fragrance. This one, by GOOP, describes itself as having a scent of ‘cypress smoke, snow, sensual quiet’ means it will definitely help us all hygge status this winter.  

IDLEWILD CO. - ‘Press for Champagne’ Charmed Key Chain - $16 - via Anthropologie

Inspired by the London restaurant, Bob Bob Ricard’s “Press For Champagne” buttons at each table (which summons Champagne-weilding servers,), this is ideal little gift for the bubbly lover on your list. Sorry, Champagne unfortunately not guaranteed.

PEPPER B. - Happy Tassel Pillow - $112

Giving gifts for the home can be tricky, but I truly don’t believe you can wrong with this navy blue velvet and tassel number. It’s made by hand in Canada, too.

FREE PEOPLE - Meaningful Studs in a Bottle - $26

These sweet and simple shimmering stone studs presented in a glass bottle. Each set features a colour that represents a meaningful sentiment. A thoughtful gift to inspire a loved one (or maybe yourself).

BASTIDE - Hand Cream in ‘Figue d’Ete - $16 - via Nordstrom

I’m certain every lady on your list would appreciate this lovely fig fragranced hand cream by Bastide, the 25-year-old Aix-en-Provence brand recently acquired and reimagined by hair guru Frédéric Fekkai and his wife Shirin von Wulffen.

J.CREW - Colourful Hoop Earrings in ‘Coral’ - $85

J.Crew consistently does a fantastic job with its costume jewelry. I love a statement earring to bring any look up a notch—this floral stone pair would make a great gift.

PIXIE MOOD - Analise Tote in ‘Mauve’ - $87 - via Indigo

Behold, the perfect city tote! I have one myself and both my girlfriends and perfect strangers ask me where I found it, so I will be gifting it this holiday. The pinked edges make it special, and it’s vegan leather so everyone wins.

View the full story on Happy holiday-ing!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director


Introducing: Mary Be Kitchen

Photography: Cameron Bartlett, Ruby Social Co.

Eat. Drink. Mary Be.

Say hello to Mary Be Kitchen, AKA your new favourite spot. Joining the ongoing Yonge and St. Clair neighbourhood revitalization here in Toronto, Mary Be Kitchen is on a mission to deliver whole food for the soul in a stylish and welcoming place (let's talk about the custom cabbage wallpaper - how fabulous!). Think: all-day fast-casual, offering with both eat-in and take-away options. 

The menu

The Mary Be Kitchen menu is centered around a seasonally rotating list of scratch-made vegetable and grain-based dishes and grilled proteins from which guests can choose to build a customized, satisfying, delicious, wholesome meal. An honest square meal; the kind of food we’d all cook at home, if only we had the skills, time, and resources needed to do so.

Breakfast, lunch, dinner and weekend brunch are available to eat-in or take-out. The menu will be complemented by local wine and beer, organic kombucha, and housemade agua fresca and lemonade, all on tap. In addition to the feature menu, a café program  — in partnership with Pilot Coffee Roasters and Genuine Tea — is ideal for professionals and creative types looking for a place to plug in their laptop or have a quick meeting over a cortado and a freshly baked banana-oatmeal muffin.

Mary Be Kitchen-2.jpg

We dish out an uncomplicated way to eat and be healthy. Forget about activated charcoal smoothies and probiotic elixirs. 

At Mary Be we drop the pretension, the diets, the rules, and the gimmicks in favour of approachable healthy food that everyone can enjoy.”

Sarah Huggins

The look

Designed by Reflect Architecture (Wilbur, Quantum Coffee) and constructed by BUILD It By Design, the 1,400 sq. ft. dining space will seats 45 guests at a mixture of small tables, bar seats, a cozy booth fronting St. Clair Avenue, and a large outlet-equipped harvest table. The contemporary light-filled space  — with sloped ceiling features, playful tilework, greenery, and pops of sea blue and pale pink  — is a fresh addition to the Yonge and St. Clair neighbourhood. There is also covered patio seating at the front of the space, which will be the perfect little hideaway come spring.

Photography: Cameron Bartlett, Ruby Social Co.

Behind the menu: Meet Sarah Huggins

Sarah Huggins is a self-taught chef, recipe developer, food photographer, and the voice behind the award-winning food blog, Kiwi & Bean. After spending 10 years building her career as a lawyer in New York and Toronto, Sarah is returning to her roots. A lifelong advocate for back-to-basics, healthy, and delicious food, Sarah has chosen to pursue these passions full time through the creation of Mary Be Kitchen.

Where to find Mary Be Kitchen

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

ALWAYS x ALWAYS earns a 2017 SELF Magazine Healthy Living Award

BIG, BIG news!

We have some major news: our client ALWAYS x ALWAYS has not only captured the attention of SELF Magazine, but also earned a coveted spot on their 2017 Healthy Living Awards list with their much loved palm leaf yoga mat


Considering it was only five months ago we launched this beautiful brand into the world, this feels like a major moment. The yoga mat has been covered by many of our favourite top tier publications (locally, across Canada as well as throughout the U.S.), but to be chosen and tested and compared against literally hundreds of other products is its own kind of nod.

The judging process

At SELF, we believe that the gear and apparel we choose to sweat it out in should work as hard as we do. But with so many choices out there, we know it can be tough to figure out which products are actually worth the money (not to mention cute enough to have all your friends asking where you got them).
That’s why, for this year’s Healthy Living Awards, SELF editors tested over 450 products to bring you the top 100 items that will help you stay healthy and active every day. To nail down our criteria, we consulted 22 athletes, trainers, and gear pros across a variety of disciplines to find out what they look for in fitness gear (think quality, durability, comfort, and style). Once we knew what criteria the pros rely on, we tested every single product to bring you the best.
The awards are divided into 17 categories, and we’ve included everything you need to be your healthiest, fittest self, whether you’re looking for a sports bra that keeps everything in place, leggings that pass the “squat test” (meaning they don’t become see-through), or headphones that won’t fall out when you run.
And because healthy living requires much more than great gear, we’ve also included awards for the best trainers, classes, and organizations that we feel are doing an amazing job at keeping people inspired to live their best lives. 

The advisory panel


“I leave it out in my living area as a decorative piece, which is a nice reminder to get me on the mat,” one tester said. The microfiber top helps with grip and absorbs sweat, so you won’t slide out of your poses. Another selling point?

The handy strap is clutch.”

SELF Magazine

Click here to read more about ALWAYS x ALWAYS and this year's winners. Congratulations, team! We are so proud to work with you.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Health Hut opens new Toronto location

Photography: Cameron Bartlett, Ruby Social Co.

Health Hut moves to College + Ossington

We have a very special soft spot for Health Hut. They were our very first Ruby client, back when we launched in January after all. So it brings all kinds of joy to see founder Tara Miller make such huge strides! Cue the confetti: Health Hut is now open at College + Ossington (786 College St., Toronto to be exact).

10x the size. 

Nestled between Ossington St. and Shaw St., the light-filled space houses over 60 hand-picked top shelf green beauty and lifestyle brands (local and international) as well as founder and holistic nutritionist Tara Miller’s consulting practice. The new Toronto location replaces the 100 sq ft location on Harbord St., signaling an expansion for the brand.

Staying true to the philosophy that what we put on our bodies holds just as much importance as what we put in them, each and every product in the shop is promised to be free of harmful chemicals and additives. More than that, the array of goods lining the shelves of Health Hut focus on bringing the act of self-love back to daily self-care rituals.


“I believe in the power of nature’s most incredible ingredients and their ability to make you look good and feel great,”

Tara Miller

What's new at #HHliving

Expanding beyond skincare and beauty products, Health Hut now offers lifestyle goods such as eco-friendly yoga mats from Toronto-based brand ALWAYS x ALWAYS (a Ruby client, too!), natural dental care options from David’s and BKind, and turkish towels from Stray and Wander. Locally grown, seasonal floral bouquets from Kitz & Daughters will be available on weekends.

The new shop will also offer a diverse line-up of events, from yoga to mini facials.

Photography: Cameron Bartlett, Ruby Social Co.

Where to find Health Hut:

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director


Freshly squeezed: Make Lemonade opens its doors

Introducing Make Lemonade, a new design forward co-workspace* for women

*An environment to dream, create, and get. sh*t. done.

My-oh-my! We have been working behind-the-scenes (PR strategy, Instagram planning, content shooting, event planning) with founder Rachel Kelly on this game-changing workspace model for several months now, and the day is finally here: Make Lemonade is now open.

Less about fruit. More about makin' magic.

Welcome to Make Lemonade, where the coffee is strong, the lighting is bright, and phone calls can be made without worrying who might be making a racket beside you. Located in Toronto's downtown core, the 3,000sq. ft. space - adorned with murals, palm print wallpaper, and colourful accents - offers up a serious dose of inspiration for freelancers, creatives, and entrepreneurs. Designed by Toronto firm MMNT Design, the space features several thoughtful working spaces from hot desks and phone booths to a private boardroom and an indoor patio.

Photography: Cameron Bartlett, Ruby Social Co.

I created Make Lemonade because as a freelancer, the struggle of not having a home-base was real.
I was tired of hopping from coffee shop to coffee shop with dodgy wifi and limited seating. My mission was to create an office space that lived inside my imagination.
— Founder, Rachel Kelly


Step into a community of women-identified people working hard to turn their goals into reality. The saying goes, "empowered women empower women." Nonetheless, Make Lemonade is thrilled to have your man-identified colleague pop in for meetings and events.


Make Lemonade is committed to treating all people with respect, dignity and fairness. We welcome people of all backgrounds, are LGBTQ+ friendly, and encourage everyone to be themselves. This is not a space where sexist, racist, xenophobic, homophobic, transphobic, ableist, classist or otherwise discriminatory language is welcome. In other words: no bad vibes.


Born from the idea that creating your destiny can’t be store bought, Make Lemonade is on a mission to create a thriving community of driven women in all fields of business. Members will have access to a calendar of weekly events ranging from speaker series to cocktail hour, as well as a range of services. Click here to view membership levels and pricing.

Where to find Make Lemonade:

  1. In person at 326 Adelaide St. W., 6th Floor Penthouse, Toronto, ON
  2. On instagram via @makelemonadeco
  3. Online via the website

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Coming in hot: Pepper B.'s 2017 Collection

Meet Pepper B.

Pepper B. is a happy and chic home goodies collection designed to help you create a space you love to live in. Created by Toronto-based textile designer Danni Simmen, each collection is conceptualized and created locally by hand (always by hand). 

Pepper B - Danielle Simmen - Designer headshot -1.jpg



I believe a pop of pattern can make any space feel more special and complete.


Danni Simmen

The 2017 Collection

Fresh, timeless, and feminine, the 2017 collection was inspired by traditional block printing. Danni added her signature splash of style to modernize the print with a sophisticated palette of blush, cherry, azure, vintage indigo, and taupe. The colourways come to life through two new patterns: Bloom (a floral twist on a contemporary teardrop pattern) and Misfit Stripe (a playful and geometric update on the classic stripe).

The new collection is now available via Pepper B. online shop (shipping available globally), as well as at selection of high end decor and lifestyle shops; please click here for a complete stockist listing.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

#clientlove: Happy launch day, ALWAYS x ALWAYS

All palm everything.

ALWAYS x ALWAYS is a lifestyle brand created with love in Toronto by interior designer Lisa Ho. Inspired by beauty found in the simplicity of nature, each and every piece begins with Lisa's personal pursuit of a life lived vibrantly and full of possibility. 

The debut Palm Leaf Collection features seven hero products with: eco-friendly Yoga Mat (ideal for all types of yoga), Pillow (perfect for lazy Sundays at home), Mousepad (for those creative types), iPhone Case (do embrace silent mode), Correspondence Set to help you leave your mark, the Journal (for the dreamers and shot callers) and the Baby Bib for the growing but not overgrown. Wallpaper and Wall Decals are also available.

Whether you’re planning out your next adventure, mastering a new pose, reconnecting with an old friend, or indulging in a little good old fashioned rest and relaxation (go right ahead, you deserve it), ALWAYS x ALWAYS strives to bring beauty to practicality, curiosity to daily life so you can focus on the things and people you love.

We're so proud to launch this beautiful brand into the world through PR, social media strategy & content, and clever copywriting. 

Available now at and select retailers

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director


Welcome to the RSCo. family, Greenhouse Juice Co.!

We are so happy to announce our new relationship with the incredible team at Greenhouse Juice Co.!

We welcome the brand to our client roster, working with co-founders (and now, authors) Emma Knight and Hana James on the launch of their very first cookbook, The Greenhouse Cookbook

The book hits shelves on April 4th via Penguin Random House and we couldn't be more excited. As longtime GHJC lovers, this is a bit of a dream project, yes yes. We'll be helping out with a national media tour across Canada, as well as lots of fun events along the way (stay tuned for an events calendar, we would love to meet you in your city!).

A bit about the book . . .

A softcover tome with handsome flaps and 288 pages brimming with colour photographs, The Greenhouse Cookbook is a lovingly crafted collection of 100 of our favourite plant-based recipes: 50 to eat with a fork, a spoon, chopsticks, or your hands, and 50 to drink from a glass. The first half includes plant-based breakfasts, lunches, dinners, bites, and desserts created with the hope of making it simple, satisfying, and delicious for more of us to eat more plants, more often. The second half gives away all of our secret sauces: our juice, smoothie, nut milk, and tonic recipes! Yes, even Rococoa! We’ve adapted them for DIY (”Do-It-Yourself”) use, so that you can make them with any kind of juicer.

Sounds divine, doesn't it? Visit The House blog for more details. 

Happy reading/cooking/juicing/savouring!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director


Ruby Social Co. at MagNet: How to build your brand on Instagram
magnet conference 2017

Big news! We'll be speaking at this year's MagNet Conference

Cue the confetti: Ruby Social Co. has been invited to the speaker line-up at MagNet 2017, Canada's magazine conference. I'm honoured to present along industry heavy-weights like Jane Francisco, Editor-in-Chief of Good Housekeeping and Noreen FlanaganEditor-in-Chief of FASHION. Pinch me. What a thrill!

I'll be giving a one hour talk on How to Build Your Brand on Instagram, offering my insight and tips & tricks for how to stand out in the feed—a topic I'm particularly excited about. The advice you've been given over the last couple of years likely doesn't stand up in today's world of changing algorithms and the rise of quality content. While it's becoming harder to get noticed, I have a few tricks up my sleeve for helping to break that barrier and establish your voice. There will also be a Q&A at the end of my talk, so be sure to bring your questions. 

Mark your Moleskine: the conference takes place from April 25-28 in downtown Toronto. More details about my seminar can be found here.

Tuesday April 25 to Friday April 28, 2017

The Courtyard Toronto Downtown
475 Yonge St, Toronto ON

See Pricing

I hope to see you there!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

#clientlove: Health Hut on social

When you have a client like Health Hut, creating social content is a bit of a dream. 

As a purveyor of natural products—from beauty & skincare to travel & baby—Health Hut is a total leader in the non-toxic lifestyle space in Canada. Owner Tara Miller is not only passionate advocate for healthy, safe products but she's also a Holistic Nutritionist so her expertise on the subject means there are all kinds of territories to play in, content wise.

I was so excited to build on her visual story through Instagram. The goal? To create a fresh and inspiring library of images that showcase new products and speak to health tips & tricks (hello, value add!). I aimed for crisp, clear imagery with plenty of white space, allowing the cheerful colours to really pop. Pair it with a customized strategy and community management guidelines, and the feed is continuing to grow and engage. 

This is just a glimpse! Check out @shophealthhut and #HHLiving to see these shots in the wild.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director