Ruby Social Co.
a creative studio for clever brands · communications. content. event design.

The Ruby Journal

musings, insights, snippets & the like

Introducing: Mary Be Kitchen

Photography: Cameron Bartlett, Ruby Social Co.

Eat. Drink. Mary Be.

Say hello to Mary Be Kitchen, AKA your new favourite spot. Joining the ongoing Yonge and St. Clair neighbourhood revitalization here in Toronto, Mary Be Kitchen is on a mission to deliver whole food for the soul in a stylish and welcoming place (let's talk about the custom cabbage wallpaper - how fabulous!). Think: all-day fast-casual, offering with both eat-in and take-away options. 

The menu

The Mary Be Kitchen menu is centered around a seasonally rotating list of scratch-made vegetable and grain-based dishes and grilled proteins from which guests can choose to build a customized, satisfying, delicious, wholesome meal. An honest square meal; the kind of food we’d all cook at home, if only we had the skills, time, and resources needed to do so.

Breakfast, lunch, dinner and weekend brunch are available to eat-in or take-out. The menu will be complemented by local wine and beer, organic kombucha, and housemade agua fresca and lemonade, all on tap. In addition to the feature menu, a café program  — in partnership with Pilot Coffee Roasters and Genuine Tea — is ideal for professionals and creative types looking for a place to plug in their laptop or have a quick meeting over a cortado and a freshly baked banana-oatmeal muffin.

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We dish out an uncomplicated way to eat and be healthy. Forget about activated charcoal smoothies and probiotic elixirs. 

At Mary Be we drop the pretension, the diets, the rules, and the gimmicks in favour of approachable healthy food that everyone can enjoy.”

Sarah Huggins

The look

Designed by Reflect Architecture (Wilbur, Quantum Coffee) and constructed by BUILD It By Design, the 1,400 sq. ft. dining space will seats 45 guests at a mixture of small tables, bar seats, a cozy booth fronting St. Clair Avenue, and a large outlet-equipped harvest table. The contemporary light-filled space  — with sloped ceiling features, playful tilework, greenery, and pops of sea blue and pale pink  — is a fresh addition to the Yonge and St. Clair neighbourhood. There is also covered patio seating at the front of the space, which will be the perfect little hideaway come spring.

Photography: Cameron Bartlett, Ruby Social Co.

Behind the menu: Meet Sarah Huggins

Sarah Huggins is a self-taught chef, recipe developer, food photographer, and the voice behind the award-winning food blog, Kiwi & Bean. After spending 10 years building her career as a lawyer in New York and Toronto, Sarah is returning to her roots. A lifelong advocate for back-to-basics, healthy, and delicious food, Sarah has chosen to pursue these passions full time through the creation of Mary Be Kitchen.

Where to find Mary Be Kitchen

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

ALWAYS x ALWAYS earns a 2017 SELF Magazine Healthy Living Award
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BIG, BIG news!

We have some major news: our client ALWAYS x ALWAYS has not only captured the attention of SELF Magazine, but also earned a coveted spot on their 2017 Healthy Living Awards list with their much loved palm leaf yoga mat

Whoa. 

Considering it was only five months ago we launched this beautiful brand into the world, this feels like a major moment. The yoga mat has been covered by many of our favourite top tier publications (locally, across Canada as well as throughout the U.S.), but to be chosen and tested and compared against literally hundreds of other products is its own kind of nod.

The judging process

At SELF, we believe that the gear and apparel we choose to sweat it out in should work as hard as we do. But with so many choices out there, we know it can be tough to figure out which products are actually worth the money (not to mention cute enough to have all your friends asking where you got them).
That’s why, for this year’s Healthy Living Awards, SELF editors tested over 450 products to bring you the top 100 items that will help you stay healthy and active every day. To nail down our criteria, we consulted 22 athletes, trainers, and gear pros across a variety of disciplines to find out what they look for in fitness gear (think quality, durability, comfort, and style). Once we knew what criteria the pros rely on, we tested every single product to bring you the best.
The awards are divided into 17 categories, and we’ve included everything you need to be your healthiest, fittest self, whether you’re looking for a sports bra that keeps everything in place, leggings that pass the “squat test” (meaning they don’t become see-through), or headphones that won’t fall out when you run.
And because healthy living requires much more than great gear, we’ve also included awards for the best trainers, classes, and organizations that we feel are doing an amazing job at keeping people inspired to live their best lives. 
 

The advisory panel

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“I leave it out in my living area as a decorative piece, which is a nice reminder to get me on the mat,” one tester said. The microfiber top helps with grip and absorbs sweat, so you won’t slide out of your poses. Another selling point?

The handy strap is clutch.”

SELF Magazine

Click here to read more about ALWAYS x ALWAYS and this year's winners. Congratulations, team! We are so proud to work with you.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Health Hut opens new Toronto location

Photography: Cameron Bartlett, Ruby Social Co.

Health Hut moves to College + Ossington

We have a very special soft spot for Health Hut. They were our very first Ruby client, back when we launched in January after all. So it brings all kinds of joy to see founder Tara Miller make such huge strides! Cue the confetti: Health Hut is now open at College + Ossington (786 College St., Toronto to be exact).

10x the size. 

Nestled between Ossington St. and Shaw St., the light-filled space houses over 60 hand-picked top shelf green beauty and lifestyle brands (local and international) as well as founder and holistic nutritionist Tara Miller’s consulting practice. The new Toronto location replaces the 100 sq ft location on Harbord St., signaling an expansion for the brand.

Staying true to the philosophy that what we put on our bodies holds just as much importance as what we put in them, each and every product in the shop is promised to be free of harmful chemicals and additives. More than that, the array of goods lining the shelves of Health Hut focus on bringing the act of self-love back to daily self-care rituals.

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“I believe in the power of nature’s most incredible ingredients and their ability to make you look good and feel great,”

Tara Miller

What's new at #HHliving

Expanding beyond skincare and beauty products, Health Hut now offers lifestyle goods such as eco-friendly yoga mats from Toronto-based brand ALWAYS x ALWAYS (a Ruby client, too!), natural dental care options from David’s and BKind, and turkish towels from Stray and Wander. Locally grown, seasonal floral bouquets from Kitz & Daughters will be available on weekends.

The new shop will also offer a diverse line-up of events, from yoga to mini facials.

Photography: Cameron Bartlett, Ruby Social Co.

Where to find Health Hut:

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

 

Freshly squeezed: Make Lemonade opens its doors

Introducing Make Lemonade, a new design forward co-workspace* for women

*An environment to dream, create, and get. sh*t. done.

My-oh-my! We have been working behind-the-scenes (PR strategy, Instagram planning, content shooting, event planning) with founder Rachel Kelly on this game-changing workspace model for several months now, and the day is finally here: Make Lemonade is now open.

Less about fruit. More about makin' magic.

Welcome to Make Lemonade, where the coffee is strong, the lighting is bright, and phone calls can be made without worrying who might be making a racket beside you. Located in Toronto's downtown core, the 3,000sq. ft. space - adorned with murals, palm print wallpaper, and colourful accents - offers up a serious dose of inspiration for freelancers, creatives, and entrepreneurs. Designed by Toronto firm MMNT Design, the space features several thoughtful working spaces from hot desks and phone booths to a private boardroom and an indoor patio.

Photography: Cameron Bartlett, Ruby Social Co.

I created Make Lemonade because as a freelancer, the struggle of not having a home-base was real.
I was tired of hopping from coffee shop to coffee shop with dodgy wifi and limited seating. My mission was to create an office space that lived inside my imagination.
— Founder, Rachel Kelly

A WORKSPACE FOR WOMEN

Step into a community of women-identified people working hard to turn their goals into reality. The saying goes, "empowered women empower women." Nonetheless, Make Lemonade is thrilled to have your man-identified colleague pop in for meetings and events.

INCLUSIVITY

Make Lemonade is committed to treating all people with respect, dignity and fairness. We welcome people of all backgrounds, are LGBTQ+ friendly, and encourage everyone to be themselves. This is not a space where sexist, racist, xenophobic, homophobic, transphobic, ableist, classist or otherwise discriminatory language is welcome. In other words: no bad vibes.

JOIN THE COMMUNITY

Born from the idea that creating your destiny can’t be store bought, Make Lemonade is on a mission to create a thriving community of driven women in all fields of business. Members will have access to a calendar of weekly events ranging from speaker series to cocktail hour, as well as a range of services. Click here to view membership levels and pricing.

Where to find Make Lemonade:

  1. In person at 326 Adelaide St. W., 6th Floor Penthouse, Toronto, ON
  2. On instagram via @makelemonadeco
  3. Online via the website makelemonade.ca

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

Coming in hot: Pepper B.'s 2017 Collection

Meet Pepper B.

Pepper B. is a happy and chic home goodies collection designed to help you create a space you love to live in. Created by Toronto-based textile designer Danni Simmen, each collection is conceptualized and created locally by hand (always by hand). 

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I believe a pop of pattern can make any space feel more special and complete.

 

Danni Simmen

The 2017 Collection

Fresh, timeless, and feminine, the 2017 collection was inspired by traditional block printing. Danni added her signature splash of style to modernize the print with a sophisticated palette of blush, cherry, azure, vintage indigo, and taupe. The colourways come to life through two new patterns: Bloom (a floral twist on a contemporary teardrop pattern) and Misfit Stripe (a playful and geometric update on the classic stripe).

The new collection is now available via Pepper B. online shop (shipping available globally), as well as at selection of high end decor and lifestyle shops; please click here for a complete stockist listing.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

#clientlove: Happy launch day, ALWAYS x ALWAYS

All palm everything.

ALWAYS x ALWAYS is a lifestyle brand created with love in Toronto by interior designer Lisa Ho. Inspired by beauty found in the simplicity of nature, each and every piece begins with Lisa's personal pursuit of a life lived vibrantly and full of possibility. 

The debut Palm Leaf Collection features seven hero products with: eco-friendly Yoga Mat (ideal for all types of yoga), Pillow (perfect for lazy Sundays at home), Mousepad (for those creative types), iPhone Case (do embrace silent mode), Correspondence Set to help you leave your mark, the Journal (for the dreamers and shot callers) and the Baby Bib for the growing but not overgrown. Wallpaper and Wall Decals are also available.

Whether you’re planning out your next adventure, mastering a new pose, reconnecting with an old friend, or indulging in a little good old fashioned rest and relaxation (go right ahead, you deserve it), ALWAYS x ALWAYS strives to bring beauty to practicality, curiosity to daily life so you can focus on the things and people you love.

We're so proud to launch this beautiful brand into the world through PR, social media strategy & content, and clever copywriting. 

Available now at ALWAYSxALWAYS.com and select retailers

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

 

Welcome to the RSCo. family, Greenhouse Juice Co.!
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We are so happy to announce our new relationship with the incredible team at Greenhouse Juice Co.!

We welcome the brand to our client roster, working with co-founders (and now, authors) Emma Knight and Hana James on the launch of their very first cookbook, The Greenhouse Cookbook

The book hits shelves on April 4th via Penguin Random House and we couldn't be more excited. As longtime GHJC lovers, this is a bit of a dream project, yes yes. We'll be helping out with a national media tour across Canada, as well as lots of fun events along the way (stay tuned for an events calendar, we would love to meet you in your city!).

A bit about the book . . .

A softcover tome with handsome flaps and 288 pages brimming with colour photographs, The Greenhouse Cookbook is a lovingly crafted collection of 100 of our favourite plant-based recipes: 50 to eat with a fork, a spoon, chopsticks, or your hands, and 50 to drink from a glass. The first half includes plant-based breakfasts, lunches, dinners, bites, and desserts created with the hope of making it simple, satisfying, and delicious for more of us to eat more plants, more often. The second half gives away all of our secret sauces: our juice, smoothie, nut milk, and tonic recipes! Yes, even Rococoa! We’ve adapted them for DIY (”Do-It-Yourself”) use, so that you can make them with any kind of juicer.

Sounds divine, doesn't it? Visit The House blog for more details. 

Happy reading/cooking/juicing/savouring!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

 

Ruby Social Co. at MagNet: How to build your brand on Instagram
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Big news! We'll be speaking at this year's MagNet Conference

Cue the confetti: Ruby Social Co. has been invited to the speaker line-up at MagNet 2017, Canada's magazine conference. I'm honoured to present along industry heavy-weights like Jane Francisco, Editor-in-Chief of Good Housekeeping and Noreen FlanaganEditor-in-Chief of FASHION. Pinch me. What a thrill!

I'll be giving a one hour talk on How to Build Your Brand on Instagram, offering my insight and tips & tricks for how to stand out in the feed—a topic I'm particularly excited about. The advice you've been given over the last couple of years likely doesn't stand up in today's world of changing algorithms and the rise of quality content. While it's becoming harder to get noticed, I have a few tricks up my sleeve for helping to break that barrier and establish your voice. There will also be a Q&A at the end of my talk, so be sure to bring your questions. 

Mark your Moleskine: the conference takes place from April 25-28 in downtown Toronto. More details about my seminar can be found here.

WHEN
Tuesday April 25 to Friday April 28, 2017

WHERE
The Courtyard Toronto Downtown
475 Yonge St, Toronto ON

COST + TICKETS
See Pricing

I hope to see you there!

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director

#clientlove: Health Hut on social

When you have a client like Health Hut, creating social content is a bit of a dream. 

As a purveyor of natural products—from beauty & skincare to travel & baby—Health Hut is a total leader in the non-toxic lifestyle space in Canada. Owner Tara Miller is not only passionate advocate for healthy, safe products but she's also a Holistic Nutritionist so her expertise on the subject means there are all kinds of territories to play in, content wise.

I was so excited to build on her visual story through Instagram. The goal? To create a fresh and inspiring library of images that showcase new products and speak to health tips & tricks (hello, value add!). I aimed for crisp, clear imagery with plenty of white space, allowing the cheerful colours to really pop. Pair it with a customized strategy and community management guidelines, and the feed is continuing to grow and engage. 

This is just a glimpse! Check out @shophealthhut and #HHLiving to see these shots in the wild.

Yours truly,
Ashley Cassidy Seale
Founder & Creative Director