Make Lemonade: Grand Opening

make lemonade toronto pr agency

The client:

Make Lemonade

The objective:

To create a buzz around the opening of Make Lemonade, a new coworking space for women in Toronto.

The strategy:

Leveraging the voice of founder, Rachel Kelly, a colourful design aesthetic, and the need for community amongst entrepreneurs, RSCo. launched a PR campaign geared towards lifestyle, business, and news media locally in Toronto.

Knowing how important Instagram is as a discovery tool for our target demographic, we created a complementary social strategy focused on a visual directive, key messaging, and a robust content plan. We shot an initial batch of content including interior photography and founder head shots, which were shared on social and leveraged for the website and PR purposes.

Services:

  • PR strategy

  • Media and influencer outreach

  • Spokesperson training and interview coaching

  • Instagram strategy and visual directive

  • Annual marketing plan

  • Consulting on partnerships, programming, and events

The results:

Not only did we secure coverage in all the major Canadian outlets, the news went international – garnering cross-border attention from Domino, Glitter Guide, and Forbes.

In less than a year, we helped to build and foster a strong, thriving community with more than 10k followers.

Ashley Cassidy Seale