Make Lemonade: Grand Opening
To create a buzz around the opening of Make Lemonade, a new coworking space for women in Toronto.
Leveraging the voice of founder, Rachel Kelly, a colourful design aesthetic, and the need for community amongst entrepreneurs, RSCo. launched a PR campaign geared towards lifestyle, business, and news media locally in Toronto.
Knowing how important Instagram is as a discovery tool for our target demographic, we created a complementary social strategy focused on a visual directive, key messaging, and a robust content plan. We shot an initial batch of content including interior photography and founder head shots, which were shared on social and leveraged for the website and PR purposes.
Media and influencer outreach
Spokesperson training and interview coaching
Instagram strategy and visual directive
Annual marketing plan
Consulting on partnerships, programming, and events
Not only did we secure coverage in all the major Canadian outlets, the news went international – garnering cross-border attention from Domino, Glitter Guide, and Forbes.
In less than a year, we helped to build and foster a strong, thriving community with more than 10k followers.