Make Lemonade: Grand Opening

make lemonade toronto pr agency

The client:

Make Lemonade

The objective:

To create a buzz around the opening of Make Lemonade, a new coworking space for women in Toronto.

The strategy:

Leveraging the voice of founder, Rachel Kelly, a colourful design aesthetic, and the need for community amongst entrepreneurs, RSCo. launched a PR campaign geared towards lifestyle, business, and news media locally in Toronto.

Knowing how important Instagram is as a discovery tool for our target demographic, we created a complementary social strategy focused on a visual directive, key messaging, and a robust content plan. We shot an initial batch of content including interior photography and founder head shots, which were shared on social and leveraged for the website and PR purposes.


  • PR strategy

  • Media and influencer outreach

  • Spokesperson training and interview coaching

  • Instagram strategy and visual directive

  • Annual marketing plan

  • Consulting on partnerships, programming, and events

The results:

Not only did we secure coverage in all the major Canadian outlets, the news went international – garnering cross-border attention from Domino, Glitter Guide, and Forbes.

In less than a year, we helped to build and foster a strong, thriving community with more than 10k followers.

Ashley Cassidy Seale