The Greenhouse Cookbook: National Book Tour

the greenhouse cookbook - pr agency - penguin random house

The client:

Greenhouse Juice Co.

The objective:

To bring The Greenhouse Cookbook across Canada and make a splash in each market.

The strategy:

In partnership with Penguin Random House, we put together a national media tour. From Vancouver to Halifax, we pitched morning shows and local publications and successfully landed the story on top morning shows and outlets. We tapped into our media relationships across Canada, securing a bounty of top tier coverage in national (and international!) outlets.

RSCo. also led influencer outreach, seeding the cookbook to trusted voices in food/lifestyle/wellness. 

To complement the media tour, we collaborated with the Greenhouse Juice team to organize and execute events in nine cities. We put on our strategic-thinking hats to seek like-minded partners from fitness studios to healthy food joints (and even a buzz-y new motel) and collaborated on a total of 17 events from book signings and cooking workshops to sampling sessions and fireside chats.

Services:

  • PR strategy and key message development

  • Media and influencer outreach

  • Spokesperson training and on-air coaching

  • Consulting on partnerships, programming, and events

The results:

A jam-packed promotional calendar with national appeal. Even sweeter: a national best-selling cookbook debut.

Ashley Cassidy Seale