Ruby Social Co. was created by communications pro and bona fide digital darling, Ashley Cassidy Seale. After getting her start on the brand side at luxury womenswear label Pink Tartan, Ashley quickly developed a passion for the fast-paced world of PR and its demand for both strategic and creative thinking. She went on to work for companies such as CLEAN Perfume, Fusion Beauty, and Holt Renfrew before making the leap to the agency world where she lead strategy and PR for mega accounts such as TOPSHOP and Victoria's Secret as they entered the Canadian marketplace. At her various posts, Ashley was sought after for her digital knowledge and skill set.
As technology began to disrupt the media landscape, it was Ashley's early adoption of social media that made her stand out from her peers. Foreseeing the gap in the large agency model, Ashley was inspired to launch her own practice. Ruby Social Co. opened its doors in 2016, bringing an exceptional level of enthusiasm, dedication, and nuanced perspective.
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Meet the team
founder & creative director
Ashley Cassidy Seale
Ashley Cassidy Seale is a spirited communications connoisseur with more than a decade of PR & marketing experience. Between her time in the agency world, helming teams and leading award-winning, national campaigns for lifestyle, fashion, and beauty brands to working in-house for designers + luxury retailers, Ashley has fine-tuned a truly holistic expertise.
An early adopter of social media, she harnessed her digital know-how to build an online presence under the moniker Quaintrelle, which has since evolved from a lifestyle blog to a brand with workshops & events. Ashley and her work has been featured in top tier publications like Domino, Vogue.com, Town & Country, Wedding Bells, CBC, and The Globe and Mail. An influencer in her own right, she uses this unique perspective to thoughtfully navigate her clients into the spotlight.
Ashley has cultivated relationships across the creative class and would be delighted to give her rolodex a spin on your behalf.
The Business of Fashion
Marketing & Event Production, 2004
Inspired by . . .
• Surfboards leaning on Basque balconies in Biarritz, France
• The mind, work, and aesthetic of Luke Edward Hall
• Crisp, personalized stationery & the art of letter writing
• Magazines Canada, MagNet Conference, 2017
• Business of Fashion 2.0 Panel Discussion, 2015
• Canadian Public Relations Society, 2013
Cameron Bartlett has always been curious. As Ruby Social Co.'s resident photographer, he harnesses this sense of wonder and creativity to capture the perfect image. Honing his eye through travel, Cameron’s signature aesthetic has been sought after by top brands such as Sony Mobile, Mazda, Havana Rum, Air Canada, and the NBA. His work has been featured by The Globe and Mail, 500px, and CBC. Cameron's love for social media (you can find him via @snapedbycam) means he has mastered the fine art of building a community and creating engaging content.
Inspired by . . .
• The bustling cityscapes of Hong Kong
• Clean lines and modern sensibilities
• Finding new ways to capture the golden hour
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